Where Data & Decision Making Intersect.

The Design Challenge!

The Background

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My Role

Gathering business goals

  • Merge Sisense & Periscope Data.
  • Offer different packages to meet demand.
  • Unify the product experience.
  • Strengthen Sisense as a SaaS cloud company.
  • Increased adoption of cloud data warehouses.
  • Increased hiring demand for data analysts & data scientists.
  • Increased investment in analytics.

Knowing Our Users

Who's Our Target Persona?

The Data Analyst

The Data Analyst’s Journey

Painpoints Discovered

  • Finding the right data.
  • Fishing through many databases.
  • Cleaning the data.
  • Translating a business question into quantitative results.
  • Building a hypothesis with code
  • Small area to write code
  • Losing track of what was tried
  • The trial & error process

The design phase…where everything comes together!

Design Strategy & Research Plan

  • Moderated remote testing
  • Observations
  • 1-on-1 user interviews
  • Surveys
  • A/B testing
  • Concept sketching
  • Wireframes
  • Low-fidelity design mocks
  • High-fidelity design mocks

Developing a How Might We Statement

Designing The Wireframes

Starting Designs Based On Our System

High Fidelity Design Iterations

The Solution