Below is the user journey of a data analyst based upon 10 user interviews. Each step is broken into 5 different categories. Each category represents a series of tasks needed in their current workflow to build a report. Analysts from each department of MediaTek undergoes these process each day to view and monitor the daily needs of each department.

The workshop brought together the entire line of business, I.T., managers and end-users to focus on one common goal. The beginning of the workshop outlined the overview of an intensive user research study consisting of surveys, questionnaires and walk-alongs. The user research survey served as the staring point of the workshop and allowed Mediatek to understand the problem at hand. Once we established the ground work of user pain-points, the workshop was geared towards designing for needs. During the workshop, we focused heavily on what users needed day-to-day. The focus therefore was on the types of data needed and how data can be used to make informative real-time decisions. In the workshop, we found that different units looked at similar indicators and therefore were related to corresponding units. As part of the workshop, we created exercises that allowed Mediatek to layout a new information architecture that all the business units can use to its fullest. Along with understanding the data, the workshop produced journey maps, user-personas, empathy maps, to-be processes and storyboards outlining their ideal new solution and process.

In the workshop with MediaTek, we identified key issues plaguing both the business and users when creating a report and understanding the performance of each business unit. The major pain points identified are:

In the workshop, I validated both the user journey and the pain points and I developed a problem statement to focus our design goals.

I created a How Might We statement to focus the design efforts into a question to be solved, this turns the problems into opportunities for generative thinking on how to best solve the problem discovered during my user research. 

After the workshop, I collected the sketches from the group and began the design phase. The sketches in the workshop serve as a starting point for creating the final user experience. With MediaTek, I co-created the basic structure of a dashboard as well as, identified the data needed to be in the user experience. For this design phase, I began by wire framing the end-to-end experience, establish a system for the design and used MediaTek’s design language for the final look and feel. 

My first step in my design process is thinking systematically about the entire user experience and I began by whiteboarding the experience. The whiteboard allows me to try ideas with ease and allows me to see the entire use interface as a system and not as individual parts.

In total, there are 27 info tiles that give MediaTek’s users the ability to view and monitor key insights into all business units. The dashboard is the launching point in which users select which area of the business they need and see detailed information about that line of business. Users have the ability to filter, compare and drill into specific areas of data to understand what is happening within the business unit.

The solution is made of a dashboard with KPI tiles allowing the user’s within Mediatek to see an overview of performance. The KPIs allows the user’s within Mediatek to see where areas of the business needs to be improved and allow the users to know why certain things are happening. Once a KPI tile is clicked, the user is able to see every detail of that department, which gives users great flexibility to make realtime decisions.